Designed in 1994 & 1999. Murray Moss decided to open a New York store offering the design objects that Europe coveted and most American retailers ignored. Working closely with the owner, Harry Allen designed a space to fit the merchant's specific marketing objectives. Products are displayed in a novel manner - by association, not category. In an effort of focus attention on the merchandise, the designer embraced the language of art galleries and museums. The natural white environment is an exercise in clarity. Every product can be seen, desired, and ultimately purchased. The store was expanded in 1999 by 4000 square feet. Working with the vocabulary developed for the original space, the expanded store also broke new ground. The product is once again behind glass, but now it is majestically displayed in pivoting cases, dioramas and walls of beautiful shelving.
Video footage taken of the original Moss interior for a competition entry.
www.mossonline.com