The Pratt Henessy Challenge last week was a challenge for the judges as well as the students. A variety of students were involved, artists, designers, and fashion students, so there were no apple-to- apple comparisons to be made.
Hennessy sponsored the project and was looking for a piece that embodied their brand message of "Chasing the Wild Rabbit." I love the phrase as it is all about embracing your creativity and going for it. So students could design pieces that spoke to the theme, or they could actually embrace their own wild rabbit.
Here I am with, Michael Cook, the winner and the other judges, Billy Paretti, Vice President of Marketing, Moet Hennessy USA; Yours Truly; Jennifer Yu, Director of Communications, Moet Hennessy USA; The Winner; Futura 2000; and Jeff Bellantoni, chair, Graduate Communications Design.
Michael crafted a rabbit out of art materials and also produced an incredible video about its making. I LOVED the video, rabbit was OK, but thematically it was all there and it was the perfect project to win. As we have all learned on RuPaul's Drag Race, the jurying process is complex.
There were two runners up. Felix Aarts (an apt name if there ever was one), who I was championing in the jury session, created a crazy piece of art that was mounted on the floor. It was a photograph of the very colorful paintings in his studio, produced as lit signage. He told us a story of walking past a signage place in Brooklyn and being struck by the idea of producing his work as a lit sign. To me he was pushing his boundaries, and the boundaries of art. He was really chasing the wild rabbit.
The third winner was Natalie Sims who taught herself to crochet and made a rug out of plastic bags that she had received in stores over the course of a period (I cannot remember, a month or three months or something like that). It was a great project, similar in many ways to some of my reuse projects - my can clusters and cocktail tables - in that they are all commentaries on recycling, reuse, and waste. I wanted to see it huge, installed in Grand Central Terminal so everyone could see how many goddamned plastic bags we use. I hate plastic bags.
All in all, it was a very interesting day with the students.
All photos by Rene Perez.