I attended the Pentawards ceremony last night at the Marriot Marquis in Times Square.
The Pentawards is an award program for packaging design. We already knew we had won a Platinum Award, the best in the luxury packaging category, for our BANG bottle, but this was the actual ceremony where they hand out the awards. The reception featured a coffee service in the lobby. What, no bar?
I had forgotten how cool the inside of the Marriot is with the elevators shooting up and down, and the lit hallways lining the atrium. After a coffee, the 200 or so winners filed into the conference room where awards were to be given.
It wasn't the Oscars, but it was interesting. Lots of good work honored, and people had travelled far and wide to attend, 21 countries were represented. Afterwards they served drinks and food, and I hung out at a table full of Greeks. They were all feeling pretty bad about the economic situation back home, but happy to be recognized on the international stage by the Pentawards. From left to right below: Marina won an award and her husband Kostas is a TV star in Greece. Apparently he created quite a stir on the flight over. Andreas Kioroglou is also a designer, and his client Konstantinos Verdes, who makes a rubics-cube-like toy, wanted to know where to party in NYC.
The very trippy rug ...
And our Platinum award for the design of the Mark Jacobs BANG bottle ...
In addition to the award, we won a free booth at the Luxepack show in Shanghai in March 2012. Nice. Now we have to figure that one out.